General Contractor marketing.

Prioritize the work your team wants and can deliver. Separate repair requests from substantial projects when they require different economics or sales processes. Expand only when inquiry quality and capacity support it.

Send each search theme to a relevant project category. Explain the initial brief, your responsibilities and the completed work. Obtain permission for photographs and avoid presenting illustrative imagery as completed client projects.

We start with the services you want to grow and the areas you can serve. A search such as “general contractor near me” has a different brief from “commercial general contractor”. A homeowner comparing finishes is at a different stage from someone shortlisting contractors. Review local competitors by project type, portfolio relevance and the next step they offer. Keyword selection is checked against actual inquiry quality as campaign data becomes available.

Separate a submitted form from an estimate-ready project. Track the path through scope review, a consultation and an accepted proposal rather than treating every inquiry as a contract. For your business, useful first-contact context includes project category, property location, planning stage. We agree on the event definitions and review suitable project briefs alongside accepted proposals. The calculator on this page is an adjustable example, not an industry benchmark or forecast.

Public ads help us review the message, format and next step offered by other businesses. For general contractor campaigns, we would examine whether the creative answers the needs behind “residential renovation contractor”. Prioritize real project photography with permission and accurate descriptions of scope. Label visualized designs and AI concepts. An active ad does not prove profitability; a creative idea still needs to be tested against your own conversion data.