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VOLTAGE24
GoogleAds.
The complete performance package.

Built for
the click.
Engineered
for what’s next.

Google Ads management for service businesses. AI-powered landing pages, LEADER CRM and human call intelligence connect your ad spend to qualified inquiries.

Explore the full package
Share a few details. We’ll contact you to arrange a time.
Google AdsTHE START OF SOMETHING BIGGER
Google
Search adsLocal intentDynamic pagesReal inquiries
AC repair in Austin
EXAMPLE SEARCHThe right service. The right place.
Make the next step count.

A relevant page. A connected lead.

Google AdsYour landing pageLEADER
STRATEGY + TECHNOLOGY + PEOPLEONE CONNECTED PERFORMANCE PACKAGESee the feedback loop
01 / THE FULL PACKAGE

Every part has a job.
Every part connects.

Your campaign is more than the ad account. We build and manage the path from search intent to the sales conversation—and use what happens next to improve it.

01GET THE RIGHT ATTENTION

Campaign strategy

Research, service segmentation, search intent and ongoing Google Ads management.

02MAKE THE CLICK COUNT

AI-powered landing pages

AI adapts the page’s content to the customer’s exact search terms and search location—from the message and service details to the call to action.

03KEEP THE CONTEXT

LEADER CRM

Sources, statuses, calls and recorded revenue in a connected lead workspace.

04CLOSE THE FEEDBACK LOOP

Offline conversions

Send qualified leads, booked meetings and purchase values back to Google.

05HEAR WHAT MATTERS

Call intelligence

Recorded calls, cloud backup and a team that listens for the next improvement.

06PROTECT THE INVESTMENT

Click-fraud protection

Suspicious-traffic monitoring and supported exclusions to help reduce wasted spend.

Optimization connects it all.Search terms. Lead quality. Call insights. Landing experience. Business outcomes.
02 / AI-POWERED LANDING PAGES INCLUDED IN VOLTAGE24
BUILT AROUND THE PERSON BEHIND THE SEARCH.

Their exact search.
An entire page.
Adapted by AI.

Our AI uses the customer’s exact search terms and search location to adapt the content of the landing page.

The message. The service details. The local context. The answers and the next step. Each part speaks to what that customer is looking for.

See the impact on cost per lead
THE SEARCH-TO-PAGE STUDIOINTERACTIVE EXAMPLE
01

Start with their search.

Choose the words a customer actually types.

Google
my ac is running but not cooling
Choose an exact search term
Search location
02 / THE INTELLIGENCE

AI connects the dots.

A cooling problem. A customer who needs a clear next step.

SEARCH INTENT
Diagnosis, cooling issues and repair guidance
LOCAL CONTEXT
Austin, TX · Central Austin and South Austin
One search. Five areas of content adapted.
LEADER CRMTHE CONTEXT CONTINUESRestore comfort Austin
See the adapted page
03

A page that understands.

Watch the content change with your choices.

AI CONTENT
yourbusiness.com/austinEXAMPLE PAGE
COMFORT / LOCAL HOME SERVICESAustin, TX
01 / THE MESSAGEAC repair / Austin

AC running. Still warm?
Here in Austin.

When your AC runs but the house stays warm, the first step is finding out why. Get help with airflow, cooling performance and the repair your system actually needs.

02 / SERVICE CONTENT

Find the cause

Start with the symptoms: warm air, weak airflow or a system that keeps running.

Know the next step

Understand the diagnosis and your repair options before deciding what to do.

03 / LOCAL CONTEXT

Cooling trouble at home?

Serving Austin neighborhoods including Central Austin and South Austin. Tell us what your system is doing so we can help plan a repair visit.

04 / A RELEVANT ANSWER

Why is my AC running without cooling?

Airflow restrictions, a thermostat issue or a cooling-system fault can cause similar symptoms. A local assessment helps identify the cause before a repair is recommended.

05 / THE NEXT STEP
Help me get my AC cooling
Explore five areas of adapted contentRestore comfort · Austin, TXTry another search
The whole story adapts to the search.MESSAGE SERVICES LOCATION ANSWERS ACTION
Exact search-term understanding Content shaped by search location AI across the page’s content Part of your VOLTAGE24 package

Explore illustrative content variations. Your landing pages are built around your business, services and the locations you serve.

03 / THE CONVERSION ADVANTAGEEXPLORE YOUR COST PER LEAD
MORE FROM THE CLICK YOU ALREADY PAID FOR.

Better conversion.
Different economics.

OUR HOME SERVICES CAMPAIGNS20–40%

The landing-page conversion range we typically achieve in home services.

Results vary by service, market, traffic and offer.
Google Ads Conversion lab
01 / YOUR INPUTS

Landing-page
conversion rate

30 out of 100 visitors become a call or form inquiry.

Drag the slider. Watch your cost change.
15%40%
USD

Enter your average CPC, or explore a different click cost.

ONE SIMPLE RELATIONSHIP

Same click cost. More visitors becoming leads. A lower cost for each inquiry.

02 / SEE THE IMPACT

Estimated cost per lead

$40.00USD
LIVE ESTIMATE
$12.00 / click30% conversionYour lead cost
Click or drag the graph. See the difference.
Use arrow keys to change conversion by one percentage point, Page Up or Page Down by five, or Home and End for 15% and 40%. The green band spans 20% to 40%.
Cost per lead 20–40% range 15% baseline
50% lower cost per leadCompared with 15% conversion, at the same click cost.
$80.00$40.00
FOR EVERY 100 CLICKS
$1,200Modeled ad spend
30Modeled leads

A planning illustration using your inputs: CPC ÷ (conversion rate / 100). Media cost only; agency fees are excluded. A lead is a call or form inquiry, not necessarily a qualified lead or sale.

04 / OFFLINE CONVERSIONS

A lead is the beginning.
Teach Google what comes next.

A form submission or phone call tells Google someone responded. It does not tell Google whether the lead was a fit, booked an appointment or became a paying customer.

Offline conversions connect those later milestones back to the advertising that started the journey.

BUSINESS OUTCOME → GOOGLE ADSINTERACTIVE EXAMPLE
01 / THE SOURCE

Google Ads

Campaign and available attribution data stay with the lead.

02 / THE BUSINESS RESULTQualifiedA relevant opportunity

The service, location and customer need fit your business.

03 / THE RETURN SIGNALGoogle Ads

Qualified lead

Lead status + qualification time

Match to the ad interaction
Optimize toward inquiries that fit.

Your team qualifies the inquiry in LEADER. That recorded milestone becomes a conversion signal, so Google can distinguish a relevant opportunity from a form submission alone.

Example outcome: Qualified. A relevant opportunity. Optimize toward inquiries that fit.
WHAT CHANGES

From response volume
to business context.

A campaign that only measures inquiries has an incomplete picture. Qualified leads, meetings and sales help reveal which advertising brings the opportunities your team wants.

We choose the relevant goals with you, connect them to LEADER and review how the feedback is used in the account.

01

Define

Agree what counts as qualified, booked and won.

02

Connect

Keep the source and available matching data attached to each lead.

03

Return

Send the mapped outcome, time and any recorded value through a supported integration.

04

Validate

Check matching, duplicate handling and conversion-goal settings before using the signals for bidding.

The workflow is configured for your business and the available integrations. How Google explains offline conversions

05 / LEADER CRM & ATTRIBUTION

Every lead. Every call.
One connected workspace.

Forms, phone inquiries, recordings, notes and follow-up stages come together in LEADER. Your team sees the opportunity. Your marketing team sees what happened to it.

SAMPLE LEAD RECORD
AR
AC INSTALLATION / EXAMPLE INQUIRY

Alex R.

Qualified
Source
Google Ads
Campaign
AC installation · Search
Search intent
New AC installation
Recorded revenue
Not recorded yet
Call recording attachedCloud backup · Source linked · Review notes
04:32
NEXT STEP

Arrange an estimate with the right person.

Your team records that the opportunity is a fit.

A complete lead history

Calls, forms, status changes and follow-up notes in the same record.

Source-to-sale attribution

Connect revenue to campaigns, ads and keywords wherever the attribution data is available.

Reports with business meaning

Review spend, lead quality, recorded revenue and acquisition cost together.

Built for your workflow

Use LEADER as the lead workspace or connect it to existing business systems where supported.

Explore LEADER in depth
06 / RECORD. LISTEN. UNDERSTAND.

The recording is valuable.
The listening changes the work.

Our team listens to customer calls and analyzes lead relevance, objections and the next sales step. The insights feed back into targeting, ad copy, landing pages and your lead-handling process.

CALL INTELLIGENCE / HUMAN REVIEWILLUSTRATIVE CALL EXCERPTS
INBOUND SERVICE CALL
“We’re replacing the whole system. Do you cover our neighborhood?”
RecordedCloud backupLead linked
WHAT OUR TEAM HEARS

Installation intent and a service-area question.

Service fitLocationPurchase intent
WHAT WE DO WITH IT

Clarify coverage in the ad and landing page. Qualify the opportunity in LEADER.

A practical next action for the campaign
AI-generated scene of three marketing specialists discussing work around a laptop in an office.Illustrative team imagery
PEOPLE BEHIND THE PERFORMANCE

People hear
what a dashboard misses.

A wrong service. A valuable project. A question that keeps coming up. We connect the conversation to the campaign and work with your team on scripts, follow-up and clearer customer expectations.

ListenAnalyzeImprove

Call recording, storage and access are configured with the appropriate consent and retention settings. These excerpts are examples; no customer audio is played.

07 / CLICK-FRAUD PROTECTION

Reduce wasted spend.
Protect real opportunity.

Our click-protection system adds a monitoring layer for suspicious traffic. We review patterns and configure supported exclusions, alongside Google’s own invalid-traffic protections.

Detect the pattern.
Make a considered decision.

  • Monitor unusual click activity.
  • Review repeat patterns in context.
  • Apply supported restrictions and exclusions.
  • Check the effect on genuine inquiries.

Protection is an ongoing process. A returning customer should still be able to reach you.

TRAFFIC REVIEWSCENARIOS, NOT LIVE DATA
Flag for investigation

Unusual activity deserves a closer look.

A burst of repeated clicks or other unusual signals is reviewed against the available traffic evidence.

THE RESPONSE

Investigate and apply supported restrictions where the evidence warrants them.

No protection system prevents every invalid interaction or guarantees a refund. Google determines invalid-click billing adjustments. Google’s invalid-click protections

08 / ADVANCED OPTIMIZATION

More than adjusting bids.
A better decision, every cycle.

Search data, call analysis, CRM outcomes and page behavior inform the same improvement plan. Each change has a reason—and a next check.

01 / THE SIGNAL

Call reviews reveal repeated service-area confusion.

02 / THE DECISION

Clarify coverage in the ad and page, and review location settings.

03 / THE NEXT CHECK

Check the locations and relevance of the inquiries that follow.

WEEKLY / ANALYZE & IMPROVE

The working cycle.

Search terms and negatives. Ad tests. Geographic, device and schedule insights. Landing-page behavior. Lead quality and call findings.

MONTHLY / REVIEW WITH YOU

The business conversation.

Review lead-to-sale progress, acquisition cost and recorded revenue with your campaign manager. Agree on priorities for the next cycle.

YOUR NEXT MOVE

Let’s talk about the work
you want more of.

09 / CONVERSION EXPERIENCE

SEE THE FRICTION.
IMPROVE THE EXPERIENCE.

Heatmaps, scroll depth and session replay reveal what happens after the click. Explore the sample views to see how behavior informs landing-page improvements.

YOUR LANDING EXPERIENCEDEMONSTRATION DATA
YOUR LOCAL SERVICE TEAMA clear offer.
A clear next step.
Request a conversation
Service detailsWhy choose us
OBSERVE → UNDERSTAND → IMPROVE

See where attention lands.

Heatmaps help identify interaction patterns around the page, message and call to action. Use those clues to decide what deserves a closer look.

THE DECISION IT SUPPORTS

Make the most useful next step easier to recognize.

A visual explanation of the tools. No real visitor is being tracked in this demo.
10 / THE COMPLETE DELIVERY METHOD

THE STRATEGY.
THE DETAIL. THE DELIVERY.

Behind the technology is a disciplined process. Explore the work that connects business discovery, creative, implementation and continuous improvement.

A clearer view of the market, customer and economics before the first campaign.

Deep business discovery

A working session with your team to understand the business, needs, goals and the way you operate.

Business & SWOT analysis

Map strengths, weaknesses, opportunities and threats to sharpen the strategic starting point.

Customer profiling

Define the potential customer, relevant audience characteristics, needs and reasons to choose your service.

Competitor & offer research

Study the competing businesses, their products and how they present themselves online.

Keyword & demand research

Explore advanced keyword opportunities alongside search volume and the intent behind the query.

Cost & conversion forecasting

Estimate likely click and lead acquisition costs to inform planning. Forecasts guide decisions; they are not guaranteed results.

11 / BEFORE WE GET STARTED

GOOD
QUESTIONS.
CLEAR
ANSWERS.

VOLTAGE24 / YOUR NEXT MOVE

GIVE YOUR
GOOGLE ADS
THE WHOLE PICTURE.

Tell us about your business, your leads and where you want to go. Let’s build the connection.

Share a few details. We’ll contact you to arrange a time.KEEP EXPLORINGAdvanced CRM Tracking